Jewelry Buying 101

When shopping for jewelry, it is important to understand the value and quality of the gemstone as well as the jeweler’s work. If a jewelry sales associate tells you a gem is "investment grade," or puts pressure on you to buy immediately, you’re consulting the wrong person.

There’s only one secret to buying jewelry - buy from a trusted, reputable, experienced, and certified jewelry professional like an American Gem Society jeweler. You’ll have the peace of mind that comes from knowing that American Gem Society jewelers are educated, tested, and recertified annually. They have the equipment on site to help you understand the factors that determine a diamond's quality characteristics and value. And, most important, American Gem Society jewelers are committed to the highest ethical standards in order to give you confidence and satisfaction.